![]() You will be able to set up most of your account before then, but it won’t appear on Google until that postcard arrives. That involves waiting 1-2 weeks for a postcard with a special code to arrive. You should also know that if you haven’t verified your business in the past, you’ll need to do that when you set up your new account. ![]() In this case, you definitely need to go in and make some tweaks so your business looks good on the new site. This is a fairly common situation for busy owners, especially if they aren’t that into online marketing. So it’s kind of like an information hub for those other products, sites, and services.ĭid you have a Google Places or a Google+ Page for your business, but haven’t logged in since the update last year? Then your account has been automatically migrated to Google My Business. Now information from your Google My Business account can appear on: Basically, Google created the new product – Google My Business – to combine the dashboards of their other local “products” so everything was more streamlined. If you’ve used one of Google’s older products – Google Local, Google Places – the new rollout of Google My Business might have been confusing. How Google My business fits into the other Google properties Google hasn’t done it again since, but some owners still hold a grudge. In 2012, Google erased tens of thousands of online reviews that small businesses had worked very hard to get. They have a really hard time keeping up with the changes.Īnother downside is that Google can shake things up, and not always in a good way. This drives some small business owners crazy. First, because Google tends to want to improve things all the time, they’re also changing things all the time. While it may be effective – and even a favorite for many small business owners, Google’s local search products do have some downsides. Small business owners were asked if could choose only one digital channel to drive traffic to their website, which would it be? A third of them said local search. And just to back that statement up, here’s another chart from the BrightLocal survey. At least that’s what BrightLocal’s survey reveals:Ĭlearly, we’ve got something here that’s worth the time of even a time-pressed small business owner. Local search comes out ahead of any other marketing technique for local businesses in terms of ROI. Well-executed, they can be a major business boost to your marketing efforts. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. There’s also the whole world of in-store marketing to master. Local SEO alone is a very different beast than regular SEO. Marketing for local businesses is very different than marketing for digital ones. ![]()
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